Skip to main content

How to improve brand awareness with print design

All the companies are focused to get their brand top ranked in the digital arena, conventional print medium is often being overlooked in this process. Though print media promotion is still an efficient tool for enhancing the brand familiarity among the masses. While print is one of the lucrative and impactful technology to give a definite shape to your brand campaigns. It enhance the response rate too. The proper blend of print along with the digital techniques can be one of the finest ways. Now lets see some of simple branding tactics for better promotion.

 Direct mail
from a recent survey it has been seen that campaigns with direct mailing is one of the most yielding print strategies. More than 70% of customers go through the mails and 30% of the people opined that they were interested to visit the physical shop due to the mail. More than 80% of youngsters preferred direct mailing than digital promotion. This can increase the chances of being successful by using variable data in print media. And variable data gives you an option to individualize the customers experience and will result in more potential customers.

 Business Cards
In past years business card and gained back its importance despite of being a conventional tool. When in business meetings or seminars people ask for business card that describes the company essence effectively and impresses them to consider your brand fist. The professionalism it claims gives a distinctness to the brand. And advanced print design technology helps to create attractive ones than it used to be earlier.

PURLs and QR Codes

QR codes and personalized urls are best parts that shows, how to blend digital ways with conventional print. With the rapid increase in the use of mobile QR codes is a must thing for enhancing the digital reach. If talk about about PURLs they have inevitable part to play as they support in customizing landing page for every perspective customers. Tracking the page becomes easier in terms of user activities. These urls can give you a clear picture of the consumer response for the promotional campaign you are running.

Catalogues and Brochures

People generally are inclined towards visual representation and getting chance to go through a greatly designed brochure or catalogue is a relaxation from scrolling through web pages. The products you provide should be displayed on the website, brochure or catalogue too. Implement QR codes or PURLs for discount coupons that can fetch more customers to your business website.


Sourced: Dreamlogodesign.tumblr.com
Labels:

Comments

Post a Comment

Popular posts from this blog

How to select a Logo Design Agency?

How do you select an online logo design agency with something as important as your company's new corporate identity? How can you choose one from the sea of thousands of instant online logo websites? Common errors and how to avoid them The most common error that often leads to a poor logo design is simply underestimating the logo's importance. When you decide to have a logo, do it right from the very beginning. Think twice but design it once. Look ahead at least 5 to 10 years, give yourself enough time to evaluate your objectives and make sure they are reflected in your new logo. It may prove very costly in the future if you invest in a wrong corporate identity. Re-designing and re-applying a logo into an existing set of communication materials will cost money and time in re-establishing your brand. Hiring services from reliable logo design agency can be a little be little expensive matter but the results payoff. Many start-up companies with limited budget try to save o
5 comments
Read more

Professional logo design offers corporate brand appeal

Any business with the minimum interest to be successful should concentrate on developing their corporate image. "Corporate image" might be a big word for such small ventures, however, what I meant by that is how the business wants themselves to be perceived by their customers. Irrespective of the size of the business it is very important to determine how do you come across to your potential customers? How do you compare to your competitors? These factors are largely determined by your branding and marketing strategies. Branding tools like logo designs, business cards etc goes a long way in creating your corporate image. Any marketing communication material should ideally have your corporate logo on it, which would give more credibility for your business as well as help your client to perceive your business as a professional enterprise. Logo design is an absolutely indispensable part of corporate branding strategy and should always be assigned to professional logo design
5 comments
Read more

Steps to have dominating presence in the web world through social media

Like every field, the marketing approach is also advancing at a faster pace. Social media is one of the effective ways of promoting your brand that is a well-known factor but the audience never bothers to see the typical promoting ways as it becomes monotonous. The trends in the  social media  also keep on upgrading which you have to follow to tweak your posts and ads for best performance. Let's check the ways to give you the proper idea to have a dominating web presence and fetch maximum traffic: Personalized Touch Take the help of Facebook’s custom audience tool. This can help you reach your message to the exact relevant audience for best results. Various businesses are using this tool so rather it becomes more competitive for the entrepreneur who doesn't. Personalizing the outreach makes the marketing impactful and the correct audience get to read it. Customize the message to the possible extent for the different social media channels. Increase followers O
Post a Comment
Read more