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Showing posts from 2017

Minimalist approach can be advantageous for logo designing

A proper and perfect logo is prime and indispensable part of establishing a strong place in the competitive market as a modern brand. So, the questions arise how to do that? The minimalist approach is the right way, want to know how? Please continue reading the next section of the write-up. What is minimalist approach?  Minimalist approach for logo designing includes the use of existing elements, bettering the simplicity to make the concept easy to understand. It also involves capitalization of space or use of negative space. This approach makes use of less elements that doesn't make it look improper. “Less is more” approach is the most preferred by the audiences. It is also popular among the designers as it provide effective results. How can you tweak your existing logo to minimalist one for the contemporary look and feel of your logo design?  In the early time contemporary business, logos do not need to be funky or fancy but should be designed in a way that it can easily

Effective brand promoting strategies for your business success

To make a start remarkable you have to take care of every big and small aspect of the business. The marketing tools must be efficiently driven by an unfailing strategy. In this fast paced world everything is turning digital and what business owners prefer is digital techniques. That’s true that digital promotion of the brand is a necessary still there lacks something important that remains uncovered. This lack can be essentially fulfilled by print design materials for advertising your product and services. Some percentage of a target audience that doesn’t have access to the internet will be just unaware of your brand while  print design  can be a great tool to increase the reach. Though email marketing is and a tested way to make the mass aware of the products but most of the promotional mail goes unnoticed by the viewers as they receive so many promotional emails on regular basis and don’t bother to give a glance on it and is sent to the spam section by the user. So the outpu

Importance of logo design for small businesses in creating brand awareness

Whether your business is small or big does not matter. The main thing which matter the most is that how you present your brand in front of your target audience. The most vital part of this Logo design is that it represents your organization identity towards your target audience. " Drops of water makes a mighty ocean" the accumulated small efforts of your branding can bring great success to your business. The most important thing which it does is that it creates chances for your brand to penetrate the market. There are several aspects which can lead to creative Logo design for small businesses. The following sections contain the points to be considered for creating quality logo design: 1) Being Memorable-Standing out from the competitors A good company logo design is about being memorable so that it sticks to the mind of the viewer's for a longer period of time. The most important part of it is that it creates mark in the minds of your target audience. The

To know about e-commerce seo for bignners

How to increase the visibility and sales of a online shop gradually resulting enhanced sale rate? Bang comes the answer – SEO. The strategical way to increase the organic traffic for the online e commerce business without the help of PPC - is e-commerce SEO. Elucidating the e-commerce Seo with the difference from normal SEO will make it easier for you to learn the process. Coming to the most obvious question : What is e-commerce SEO? This is term here used to explain the search engine optimization techniques for webshops only. Or we can say the set of guidelines that completely applies for e-commerce customization for making it search engine friendly. The next thing to ponder upon is, whether it the both have any difference or not? Well, it has covers all the SEO conception along with set of specific guidelines for the mentioned type. For example, for a non-commerce website, the category pages may not be so important SEO wise, but for an e-commerce website they are imp

Rapid changing trends of digital marketing in 2017

There has been a drastic change in the digital marketing trends in 2017. At a very fast pace the tools and techniques of digital marketing are changing. Due to the increase rate of competition in global market every business website tries to outshine other with its innovative features application in their website. There are more new latest technologies are coming in the market in 2017 to change the entire Digital marketing procedure and to start a new era of marketing activity. So let's see what are those changes which are coming in digital marketing world:- 1) New products roll in the form of brand revolution:- As consumers have become more prone to social media. So it has now become very much essential for the brands that they keep on promoting their products with all its videos,info graphics, and business messages through various social media platforms. To reduce the chances of annoyance brands are creating creative ads to ensure brand engagement in social medi

How to improve brand awareness with print design

All the companies are focused to get their brand top ranked in the digital arena, conventional print medium is often being overlooked in this process. Though print media promotion is still an efficient tool for enhancing the brand familiarity among the masses. While print is one of the lucrative and impactful technology to give a definite shape to your brand campaigns. It enhance the response rate too. The proper blend of print along with the digital techniques can be one of the finest ways. Now lets see some of simple branding tactics for better promotion. Direct mail from a recent survey it has been seen that campaigns with direct mailing is one of the most yielding print strategies. More than 70% of customers go through the mails and 30% of the people opined that they were interested to visit the physical shop due to the mail. More than 80% of youngsters preferred direct mailing than digital promotion. This can increase the chances of being successful by using variable data

What are the things designers need to know before designing a print

It is the biggest and most important question that often pop up in the minds of the designer that what are the most important things that they need to know before designing a print. There are certain common questions which arises in their mind while making a print design. Some of these questions are as follows :- What aspects of printing process the designer want to consider? Which information a client or an art director want to convey through their design? Which are the right information required in the print design to make it appealing in the eyes of your viewers? These are the few common factors or question which often arises in the minds of the print designers. So to know the answer of these questions, let's explore to know more. Firstly the designers need to know that the content of the design is being created by them to a given layout or they have to make a layout of their own. Which product is innovative and ahead of time is important for the print designe

How e-commerce business dominating with supersizing Print Marketing

How about driving your business with the handwritten communication? (Stop shuddering) Digital promotion seems to be easier right! But print media can be a largely helpful in making a business get desired awareness and success that has only online existence. Though, you may think that print media is almost at the verge of getting obsolete. Whereas, you will be surprised to know that it has a lot more potential to make your brand an established name in the industry. Some points here will help you notice the relevancy of print till date: The brick-and-mortar businesses completely rely on print, as they use various printed promotional ways like emailing postcards, window decals, big banners, sidewalk signage specifically while any sale or discount offers. Enhanced Trustworthiness Print calls for more sense than digital techniques, as it has more credibility and is impactful. As the target audience can feel the print materials. That is tangibility helps in memorability an

How to build your brand using Website Design

Every Brand set expectations and when faced with uncertainty people are eager to pick the safest option for them. Branding is the most complex and important part of marketing activity today. As without proper branding activity your brand cannot survive in the face of stiff Competition. There are different forms of branding activity like TV commercials , Magazine ads,store decoration, Logo type design, and Website Design is one of them. If you create a personal blog or a website then the chances of getting more business increases multiple times. That is the reason why most of the brands are having their websites to increase their awareness. So let's see what are the methods by which websites helps in Branding activity :- 1) Color:- The choice of a good color palette is a very important part of website as it does not only indicate on the aesthetics but it also stimulates emotions and also hits the subconscious minds of the people to build strong relations. Sometimes

Advantages of Social Media marketing in Business

Social Media Marketing is now the most substantial part of business promotion. To drive maximum traffic, leads , creating brand awareness has become very easy today. With little or no investment you can drive sales for your company now. The most important part of it is that by default you can get trillions of users for your business site. Just you need to reach them out to get your business from them. It has become the most powerful tool in modern marketing. Simultaneously you can reach to thousands of viewers for your site to communicate with them to drive sales. Now let's see what are the main advantages of using social media as a marketing tool for your business:- 1) Increased Brand Awareness:- It is the most cost efficient method of digital marketing. The main advantage of using Social media as a tool of Digital Marketing is that it can spread brand awareness to multiple person at a time with less time,effort,and money to enhance the reach of the brand. Thus e

The untold story of cricket world cup logo

The concept of Logo designing is not only confined to Business promotion. Even in big sporting contest also it matters a lot and contains lot of meaning too. Now its time for us to know something about the Logo Designing history of Cricket World Cup. The first Cricket World cup was held in 1975 but at that point of time there were no Logo for that sporting event. The first Logo for Cricket world Cup was designed in 1992 in the names of Benson & hedges. Now let's explore the history of World cup cricket Logo design for All the years till now:- 1) Benson & Hedges World cup 1992 :- With the advent of Internet and social media in 1992 the first logo for cricket World cup was designed. The logo designers of that time created simple yet elegant Logo which was super imposed in TV screen and print media effortlessly. The Logo actually resembles the tropical Character of New Zealand and Australia where the world cup was hosted. These Logo has gained popularity bec

5 important tips for Youtube Promotion

Today You tube is the most effective channel of Brand promotion . You tube is the prime source of communication with the target audience. A creative ad can bring more traffic to your site than just a long written text. It promotes a brand in such a manner that people get in touch with it very easily. The background of you tube plays a vital role in grabbing the attention of the clients. So a very cautious effort is required in this regard. The background of you tube plays a vital role in gaining the attention of the client So let's explore those tips upon which the You tube promotion can be done to drive the traffic for your website. 1) Relevancy:- The thumbnail should be related with the content of the video. Other wise,it can loose the importance in the eyes of your target audience. Moreover irrelevant content makes your search engine to blacklist your site. 2) Proper Keyword search:- First of all it is necessary to do a quick search on a targeted keyword. you

Reasons for the logo being the reflection of your brand essence

We all prefer to decide with a quick judgment in this fast paced world, regarding any product or services. Various surveys and research say that in case of a website, we decide within 3 seconds to look or not? The initial impression is the most impactful for the potential customers, so the logo of the has to do it all. However, in the wide sense, there are many significant reasons for your logo should speak your brand. To tell the target audience who you are A proper logo design should be able to convey the customers about what the business is. This can give a clear cut idea to the clients and customers that whether they want it or not instantaneously. For example, if you are a luxurious restaurant and sell high priced dishes then your logo and the signage must make it clear to the people who is walking on the road to hit a food destination that it's a budget thrift shop. This helps to get a clear conception. To create a distinctness for your brand Then the fac

Guidelines for creating online shopping logo

A logo is the very first thing which are seen by an online shop customer. An effective logo is so powerful that it can make your brand popular within a very small span of time. It can easily inform the customers about the advantages of a brand. Thus keep your nose ahead in the competition. Shopping logo should be simple and crisp in nature to reflect the nature of the product the brand is offering to the customer. So let's see what are the guidelines need to be followed for designing shopping logo. 1) The appearance of the logo: - The appearance of the online logo should reflect the image of the brand in such a way that customer should think that brand product is cheap and readily available. Your target audience can also be attracted by the unique attributes of the brand to make a purchase decision in this regard. 2) Picking the icon for your shopping logo: - Picking the right icon is very important especially in the case of creating a shopping logo.

Online Banner making services by Dreamlogodesign

Web banners are the face or the outlook of any website to promote its brand in the market. As it highlights the creativity and unique service features provided by a company. So for that, you need to go for those organization who can deliver you the best quality creatively designed web banner for your site. So, in that case, you need to choose the best agency who can serve you in a better manner. Thus Dream logo design is best for you when the quality is your prime concern. As they provide innovative web banner of top notch quality. These banners play a very vital role in getting the business. Moreover, banner ads affect the purchasing behavior of the clients as they attract the attention of the focus target group very easily hence the chances of getting maximum traffic towards your website increases rapidly. Most of the time it is being found in a research study that banner ads surfing is mostly effective towards the young generation. As figures can also prove the same in U

How to improve your business with advanced SEO?

Most businesses today already have a website. However, one key mistake business owners make when having a website built is to think that having one is enough. A website can be a versatile tool for your business if you put a lot of effort and time into it. Apart from looking for suitable website hosting and for a company that specializes in website maintenance services, there are a few other things that companies can do to optimize their websites and get more out of their investment. You, as a business owner should know all these. SEO or search engine optimization is one thing. Most business owners might ask why they should invest in SEO when many pundits have long said that it is no longer relevant. Well. here are a few reasons why you should believe otherwise. First, it actually works. Although SEO's death has been predicted many times in the past, it still remains alive and relevant. And if you look at the signs, it will likely stay that way. True, changes in search en

Simple ways to make a successful logo design

Visual processing is the most important way for gathering information for all human beings. A good design or graphics work is remembered for ages and that is what drives the multinational companies to spend millions of dollars on developing their logo and other branding material. They would go to any extent to create a solid visual impact and leave a permanent impression on their customer's mind. While designing your logo and providing the necessary details to your designer you need to always keep in mind what you want your customers to feel about your company when the see your logo. A logo design can actually be a compressed story for your business and tell your customers about the nature and attitude of your business. "Logo Design" Begins at Home Yes, your home is the place where you take the first step of your logo design process. Look at the different bottles and pouches you are using everyday in the kitchen, look at the logos they have, look at the logos on

Various aspects professional of logo designing

When you want an infallible marketing strategy, along with all other aspects pay utmost importance to the brand mark. Your brand has an identity that has to be primarily defined by the logo. It has to inherit the features that can convey the message you want to convey to the target audience. Not only it serves as a great marketing tool, but your business, in the long run, is only recognized by the brand mark. You may aim to advertise your brand through print media like using large banners, leaflet, flyer, and brochure. Other contenders might also use the same tactics and without a unique logo design, you will just lose your brand identification in the cutthroat competition. To have a striking recognition you need to have a unique and innovative logo that can serve as your brand face in any format manifested. It must have a professional look as an amateurish design will not be taught in the corporate arena. The proper balance must be created between the text and image used to de

Various types of logo design for business success

If you do not have a logo or a website for your business so far, it is time to create both immediately. Treat the logo as the priority. It must be designed in a way that it creates interest among the surfers to induce them to visit the site. Professional website designers and graphic designers make a great amount of effort to create eye-catching and exclusive logos. They are trained to develop unique logos customized according to the organization's products and instructions. One of the most important characteristics of a good design is simplicity. A complicated design is a complete disaster as it takes the attention of the customer away from the products, and they may spend more time in figuring out what all the logo incorporates. The logo must reflect the business or organization. The graphic designers keep these and many other considerations in mind before they create one. Some of the main logo design types are: Illustrative Logo Designs A large number of client