Skip to main content

How e-commerce business dominating with supersizing Print Marketing

How about driving your business with the handwritten communication? (Stop shuddering) Digital promotion seems to be easier right! But print media can be a largely helpful in making a business get desired awareness and success that has only online existence. Though, you may think that print media is almost at the verge of getting obsolete. Whereas, you will be surprised to know that it has a lot more potential to make your brand an established name in the industry.

Some points here will help you notice the relevancy of print till date:

The brick-and-mortar businesses completely rely on print, as they use various printed promotional ways like emailing postcards, window decals, big banners, sidewalk signage specifically while any sale or discount offers.

Enhanced Trustworthiness

Print calls for more sense than digital techniques, as it has more credibility and is impactful. As the target audience can feel the print materials. That is tangibility helps in memorability and popularity.

Greater audience appeal

Print is the measuring tool for the various formats of digital representations while you create a great logo, think of the appeal when you create on paper. great print design using graphics, like in the case of a logo, it looks much more genuine on a business card or letterhead.

Better response for campaigns

Print helps you to estimate the ability of the promotional campaign to engage viewers before getting to the digital crutch. You can easily compare the difference between the audience engagement rate if you compare the awareness created with a print campaign with a flyer and a promotional email which many time goes unnoticed. A print material is always more compelling to get audiences attention.
Print media remains useful from the time there was no clickable material or videos available for the audiences.

Because we are completely always involved online we never get a chance to know the local business market as well as we should. This results in restricting the business from getting a local, loyal customer base. Probably it's easier to get new customers than retaining the existing ones. And retaining them is beneficial in two ways. They spend more on your products and they publicize your brand through 'word of mouth'. So create a local awareness with interesting print material and enjoy the advantage.

Now, let's focus on how can it boost e-commerce:
More online-based companies are implementing print promotional techniques than you may think. According to a survey report of CMI conducted is 2015 top brands are relying on print and other non-internet based tools up to 57% in North America. If you order anything from a big brand have you noticed their brochure or catalog in your mailbox, re-assuring the power of print!


Shoppers can easily browse through the products and purchase; this is used acquire impressive online profits. There are applications like Pounce to ease the process. Using smaller catalogs for maximizing the traffic, begins with a limited print test is carried to gauge the effectiveness and then marketing strategy is planned.

Sourced: Medium.com

Comments

Popular posts from this blog

How to select a Logo Design Agency?

How do you select an online logo design agency with something as important as your company's new corporate identity? How can you choose one from the sea of thousands of instant online logo websites? Common errors and how to avoid them The most common error that often leads to a poor logo design is simply underestimating the logo's importance. When you decide to have a logo, do it right from the very beginning. Think twice but design it once. Look ahead at least 5 to 10 years, give yourself enough time to evaluate your objectives and make sure they are reflected in your new logo. It may prove very costly in the future if you invest in a wrong corporate identity. Re-designing and re-applying a logo into an existing set of communication materials will cost money and time in re-establishing your brand. Hiring services from reliable logo design agency can be a little be little expensive matter but the results payoff. Many start-up companies with limited budget try to save o

Professional logo design offers corporate brand appeal

Any business with the minimum interest to be successful should concentrate on developing their corporate image. "Corporate image" might be a big word for such small ventures, however, what I meant by that is how the business wants themselves to be perceived by their customers. Irrespective of the size of the business it is very important to determine how do you come across to your potential customers? How do you compare to your competitors? These factors are largely determined by your branding and marketing strategies. Branding tools like logo designs, business cards etc goes a long way in creating your corporate image. Any marketing communication material should ideally have your corporate logo on it, which would give more credibility for your business as well as help your client to perceive your business as a professional enterprise. Logo design is an absolutely indispensable part of corporate branding strategy and should always be assigned to professional logo design

Various types of logo design for business success

If you do not have a logo or a website for your business so far, it is time to create both immediately. Treat the logo as the priority. It must be designed in a way that it creates interest among the surfers to induce them to visit the site. Professional website designers and graphic designers make a great amount of effort to create eye-catching and exclusive logos. They are trained to develop unique logos customized according to the organization's products and instructions. One of the most important characteristics of a good design is simplicity. A complicated design is a complete disaster as it takes the attention of the customer away from the products, and they may spend more time in figuring out what all the logo incorporates. The logo must reflect the business or organization. The graphic designers keep these and many other considerations in mind before they create one. Some of the main logo design types are: Illustrative Logo Designs A large number of client