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How to improve brand awareness with print design

All the companies are focused to get their brand top ranked in the digital arena, conventional print medium is often being overlooked in this process. Though print media promotion is still an efficient tool for enhancing the brand familiarity among the masses. While print is one of the lucrative and impactful technology to give a definite shape to your brand campaigns. It enhance the response rate too. The proper blend of print along with the digital techniques can be one of the finest ways. Now lets see some of simple branding tactics for better promotion.

 Direct mail
from a recent survey it has been seen that campaigns with direct mailing is one of the most yielding print strategies. More than 70% of customers go through the mails and 30% of the people opined that they were interested to visit the physical shop due to the mail. More than 80% of youngsters preferred direct mailing than digital promotion. This can increase the chances of being successful by using variable data in print media. And variable data gives you an option to individualize the customers experience and will result in more potential customers.

 Business Cards
In past years business card and gained back its importance despite of being a conventional tool. When in business meetings or seminars people ask for business card that describes the company essence effectively and impresses them to consider your brand fist. The professionalism it claims gives a distinctness to the brand. And advanced print design technology helps to create attractive ones than it used to be earlier.

PURLs and QR Codes

QR codes and personalized urls are best parts that shows, how to blend digital ways with conventional print. With the rapid increase in the use of mobile QR codes is a must thing for enhancing the digital reach. If talk about about PURLs they have inevitable part to play as they support in customizing landing page for every perspective customers. Tracking the page becomes easier in terms of user activities. These urls can give you a clear picture of the consumer response for the promotional campaign you are running.

Catalogues and Brochures

People generally are inclined towards visual representation and getting chance to go through a greatly designed brochure or catalogue is a relaxation from scrolling through web pages. The products you provide should be displayed on the website, brochure or catalogue too. Implement QR codes or PURLs for discount coupons that can fetch more customers to your business website.


Sourced: Dreamlogodesign.tumblr.com
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